STAYC (Sumin, Sieun, ISA, Seeun, Yoon, J) has unveiled all of their concept photos, showcasing a bold transformation.

On March 4th and 5th, STAYC released two concept versions—‘BORN’ and ‘ON AIR’—for their upcoming 5th single album, S.

The ‘BORN’ version concept photos capture STAYC in a completely new light, as if they’ve been reborn. Their intense and provocative gazes pierce through the black-and-white tones, creating a striking visual impact. With photogenic poses reminiscent of high-fashion editorials, STAYC exudes a mature charm that contrasts sharply with their previous refreshing energy, delivering a powerful impression.

Meanwhile, the ‘ON AIR’ version integrates lighting, cameras, and other props that perfectly align with the theme. Dressed in edgy black leather outfits, STAYC pulls off a funky yet chic vibe effortlessly. The vivid colors and dynamic mood of these images offer a stark contrast to the monochrome ‘BORN’ version, further amplifying the group’s diverse and captivating appeal.

Their stunning visual transformations have also caught fans’ attention. Sumin stands out with a striking platinum blonde hairstyle, while Yoon makes a daring change by chopping off her signature long hair for a sleek bob. Sieun, ISA, Seeun, and J also showcase a more mature and refined look, proving their ability to embody a wide range of concepts and heightening anticipation for their comeback.

STAYC’s 5th single album, S, represents the group’s evolving musical direction. As the album title suggests, this comeback promises to be their best yet—an ‘S-Class’ return. Through the title track ‘BEBE,’ STAYC will deliver a bold mix of challenges, transformations, and an expansive musical spectrum, leaving a lasting impact on global fans.

Alongside their comeback, STAYC is also set to kick off their highly anticipated concert tour. The group will open their 2025 tour, STAY TUNED, with a two-day concert in Seoul at Olympic Hall, Olympic Park, on April 12th and 13th. Tickets sold out immediately upon release, reaffirming STAYC’s immense ticket power.

STAYC’s 5th single album S will be released on March 18th at 6 PM KST on various online music platforms.