STAYC has successfully completed the first week of promotions for their comeback, drawing global attention.

STAYC (Sumin, Sieun, ISA, Seeun, Yoon, and J) kicked off their stage performances for the title track “BEBE” from their 5th single album S on Mnet’s M Countdown on the 20th, followed by Music Bank on KBS2 on the 21st, and Inkigayo on SBS on the 23rd.

The group captivated audiences with a stage atmosphere that perfectly complemented the funky, danceable rhythm of the track. Their unique and charismatic vocals, energetic presence, and bold platinum blonde hairstyles showcased a more mature side of STAYC, delivering a flawless performance.

Notably, STAYC added excitement to their performances with eye-catching choreography, including the “Burnout Dance,” “Radar Dance,” and “Stage Dance,” all enhanced by expressive facial acting. Their seamless teamwork and synergy created an unforgettable impact with every stage.

In addition to “BEBE,” STAYC also performed the B-side track “PIPE DOWN,” delivering a high-quality stage. The song, featuring dynamic yet refined vocals and witty lyrics, provided a fresh contrast to the title track, offering fans a new layer of enjoyment.

Beyond music show performances, STAYC engaged global fans through various content releases, including Killing Voice, Wonder KILLPO, and the “BEBE” dance practice video. They also shared dance challenge videos with SEVENTEEN’s Hoshi, choreographer Kinki, Lee Chaeyeon, and IVE’s Rei, showcasing their chemistry with fellow artists.

S represents a new artistic direction for STAYC, highlighting their evolving musical identity and concept. The title track “BEBE” conveys the desire to break free from societal expectations and embrace one’s true self.

STAYC will continue their promotional activities on music shows and is set to meet fans up close at their 2025 tour STAY TUNED, kicking off with concerts at the Olympic Hall in Seoul on April 12 and 13.