STAYC is building excitement for their comeback with the release of their STAYC 2025 video.

On March 2, STAYC (Sumin, Sieun, ISA, Seeun, Yoon, J) unveiled a striking transformation through their STAYC 2025 video on their official social media, ahead of the release of their 5th single album S.

The video captivates with its artistic black-and-white cinematography, creating a mesmerizing atmosphere reminiscent of an art film. Showcasing bold new hairstyles and intense makeup, STAYC teases a dramatic transformation that sets them apart from their previous concepts.

Their piercing, dreamlike gazes and daring poses instantly command attention, highlighting each member’s unique charm. The addition of fluttering wings, water droplet effects, and fantasy-inspired props further enhances the visual spectacle, leaving fans eager to see the group’s new era unfold.

Marking their first release in five months since their digital single …l (Dot Dot Dot) in October last year, S signals a bold departure from STAYC’s signature lovely and kitschy charm. The group has been receiving overwhelming reactions from global fans for their striking visual transformation, further amplified by a series of weighty black-and-white teaser contents hinting at a new artistic direction.

With their title track “BEBE,” STAYC is set to showcase not only a fresh visual concept but also an expanded musical spectrum, proving their versatility and leaving a lasting impact once again.

Meanwhile, STAYC’s 5th single album S is set for release on March 18 at 6 PM KST on various online music platforms. The group will also kick off their 2025 STAYC TOUR ‘STAY TUNED’ with concerts on April 12 and 13 at the Olympic Hall in Seoul’s Olympic Park.