STAYC is the first Korean artist to be selected as the global representative of the ‘Equal Campaign’ and the advertisement is placed on the digital screen in NYC.

STAYC shone on the digital screen in Times Square NYC.

High Up Entertainment, the agency, posted a photo on its official Twitter account on the 17th showing STAYC (Sumin, Sieun, ISA, Seeun, Yoon, J) decorating the digital screen of Times Square in New York.

This is an ‘equality campaign’ hosted by Spotify, the world’s largest audio music streaming platform, and is an outdoor advertisement that STAYC was selected and published as the world’s leading artist in November.Spotify’s ‘Equal Campaign’ is a campaign to support gender equality in the global music industry along with various female artists around the world, and STAYC became the first Korean artist to be selected as a global representative and became a hot topic.

The image of STAYC occupying a large digital screen in the middle of New York Street, called the heart of the global economy and cultural industry, exudes a strong presence just by photo.

Global fans from all over the world congratulated STAYC’s New York Times Square digital screen advertisement by leaving comments such as “I’m proud of our STAYC” and “Cheer up, STAYC, a global idol that extends around the world.”

Meanwhile, STAYC recently completed their first mini-album ‘STEREOTYPE’ promotion and they will continue to communicate with fans with various activities.