STAYC has been selected as a new muse for the women’s handbag brand.

On the 10th, Hi-Up Entertainment said, “STATC (Sumin, Sieun, ISA, Seeun, Yoon, J) has been selected as a commercial model for KOREA STL, which is running ‘Samantha Thavasa’ and launching the new eco-friendly lifestyle brand ‘My shell’ and in April.”

In the recent advertisement photos released by KOREA STL, STAYC showed their presence as a new muse, perfectly showing two concepts, including mature femininity and cheerful TEENFRESH charm. In particular, STAYC further increased interest in the brand by expressing handbags with different designs as STAYC’s own feeling.

An official from KOREA STL said, “We are looking forward to showing various concepts and styles of Samantha Thavasa and Myshell.” adding, “Please pay attention to the fresh synergy effect that STAYC and the two brands can create.”

Even though it has been less than a year since their debut, STAYC has been selected as a commercial model of a leading cosmetics brand in Korea, a contact lens brand, a global brand’s headphone, and a women’s handbag brand. They are solidifying their position as a popular group in the K-pop and advertising industries. Meanwhile, STAYC, who made a comeback with their first mini album ‘STEREOTYPE’ is actively promoting with the title song ‘STEREOTYPE’.