The group STAYC will perform globally as the ambassador for Korea Brand & Entertainment Expo.

STAYC(Sumin, Sieun, ISA, Seeun, Yoon, and J) attended the appointment ceremony of the ‘Korea Brand & Entertainment Expo 2023, Frankfurt’ at the headquarters of KOTRA Yeomgok-dong on the 5th and received the letter of appointment.

STAYC, who was appointed as the goodwill ambassador for ‘Korea Brand & Entertainment Expo 2023, Frankfurt,’ will begin full-fledged promotional Korean wave activities to supplement the lack of overseas awareness of domestic small and medium-sized companies’ products. It is also expected to raise the interest of local consumers and buyers and to build a premium image of Korean consumer goods and services using the Korean wave, focusing on young consumers. 

Starting with the opening performance of the ‘Korea Brand & Entertainment Expo 2023, Frankfurt’ on the 29th, STAYC will meet with European fans for the first time through various promotions such as fan signing events, CSR, and etc.

Seeun, a member who attended the appointment ceremony and shone, expressed her strong determination, saying, “as a goodwill ambassador for the both countries, we will work hard to promote the charm of Korean products.”

Yoo Jeong Yeol, president of KOTRA, also said, “we are happy to appoint STAYC as the ambassador for the Expo to promote the excellence of our products and services. Through the participation of proud Korean stars, we hope that our companies will add vitality to their entry into Europe and further expand business exchanges between Korea and Germany.”

STAYC, known as ‘all members, all-rounder artists,’ is proving musical growth at home and abroad with kitsch TEENFRESH colors and music with unrivaled identity. Recently it has surpassed 400 million cumulative plays on Spotify, the world’s largest music streaming platform, solidifying its position as the ‘4th generation TEENFRESH representative girl group.’

Meanwhile, STAYC, who completed the 2023 solo fan meeting ‘SWITH Gelato Factory’ in May, is focusing on preparing for the album with the goal of making their comeback in August.