STAYC is releasing a children’s book created for young readers and fans alike.

On the 25th, STAYC (Sumin, Sieun, ISA, Seeun, Yoon, and J) announced the release of their new children’s book series titled Dreaming Sweetland.

Dreaming Sweetland is a three-part fantasy series centered around themes of dreams and growth. Each volume features imaginative stories tailored to children, paired with whimsical illustrations that spark young readers’ creativity.

This project marks STAYC’s first foray into original content creation, with the members directly involved in the planning process. It’s a meaningful step that highlights their evolution from idol group to storytellers for the next generation.

The book also introduces a character named “WEESEE,” a sleep fairy inspired by their fandom “SWITH.” Through this character, STAYC naturally expands the shared identity between the group and their fans into a world that resonates with children.

The stories in Dreaming Sweetland aim to deliver a heartfelt message about “the courage to stay true to yourself,” offering encouragement and inspiration to both fans and young readers.

Pre-orders will begin on the 24th through bookstores nationwide, both online and offline. As part of the release event, purchasers will receive printed copies with members’ autographs, photo cards, and a set of five postcards when buying all three volumes.

High Up Entertainment stated, “Dreaming Sweetland is STAYC’s first original project as artists, sincerely crafted for fans and children. We plan to continue sharing warm, meaningful messages through various creative avenues.”

Meanwhile, STAYC recently wrapped up promotions for “BEBE,” the title track from their fifth single album S, and successfully held their solo concert STAY TUNED at Olympic Park in Seoul. They are now set to embark on a global world tour.

STAYC has kicked off their second world tour in spectacular fashion.

On April 12 and 13, STAYC (Sumin, Sieun, ISA, Seeun, Yoon, and J) held their 2025 tour STAY TUNED in Seoul at the Olympic Hall in Olympic Park, meeting fans over two unforgettable nights.

The concert opened with their latest song “BEBE,” followed by high-energy performances of “1 Thing” and “Poppy,” setting the tone for an electrifying show. The group continued to heat up the stage with tracks like “PIPE DOWN,” “BEAUTIFUL MONSTER,” “Cheeky Icy Thang,” and “YOUNG LUV,” drawing explosive reactions from the audience.

Fans were treated to a dynamic setlist packed with hits, including “RUN2U,” “ASAP,” “Teddy Bear,” “SO BAD,” “STEREO TYPE,” “Bubble,” “Trouble Maker,” “Twenty,” and “GPT.” STAYC gave it their all on every stage, and the venue was filled with the passionate energy of fans creating lasting memories.

The concert also featured rare and captivating unit and solo stages. Sieun, Seeun, and J performed “Find,” ISA delivered a charismatic solo with “Reses,” and Sumin and Yoon teamed up for “Fakin’.” Each performance showcased STAYC’s strong live presence and deepened their connection with fans. The group offered a unique experience by changing up the setlist for each show, creating a rich and diverse concert.

The bond between STAYC and their fans, known as SWITH, remained strong throughout the night. The six members made constant eye contact with the audience during their performances, and SWITH responded with thunderous cheers. As a surprise during the encore, fans sang along to songs like “SO WHAT,” “Is Love Supposed to Hurt Like This?,” and “Stay WITH me,” moving the members with their heartfelt support.

STAYC shared, “We’ve started our world tour on the right foot, and we’re looking forward to having a great time on stage. Please continue to support us. Above all, thank you and we love you, SWITH, for filling the venue and cheering us on with such loud voices from beginning to end.”

Following the successful Seoul concerts, STAYC will continue their world tour in 11 cities starting this June, including Osaka, Tokyo, Jakarta, Sydney, Melbourne, Brisbane, Auckland, Bangkok, Hong Kong, Singapore, and Taipei.

For the first time since her debut, STAYC’s Isa participates in an OST.

Isa will release her OST Part.1, ‘Trace of the Stars,’ on the 11th (Friday) at 6 PM KST through various online music platforms for MBC’s new Friday-Saturday drama ‘Crushology 101’ (directed by Kim Ji-hoon, written by Seong So-eun, Lee Seul, produced by Kakao Entertainment).

With Isa as the first OST artist, ‘Crushology 101’ is based on the Kakao Webtoon of the same name, which has garnered 170 million views. The drama follows Bunny’s search for a boyfriend after her first relationship, which became a painful memory, leading her to unexpectedly get involved with several men.

Isa’s ‘Trace of the Stars’ is a city pop-style track that blends a retro synth bass sound with rhythmic guitar and sleek electric piano (EP) melodies. Over a modern and simple beat, Isa’s kitschy vocals add a cozy charm that feels like walking on clouds.

The release of Isa’s first solo OST since her debut sparks even more curiosity. Her distinctive and textured voice is expected to perfectly capture the romantic story of youth, enhancing the overall listening experience.

Isa, known for her wide vocal range and rich tone perfect for pop songs, has gained much love for her distinctive voice. With ‘Trace of the Stars,’ she showcases her vocal strengths, delivering powerful vocals that are expected to further enhance the drama’s appeal and draw more attention to the storyline.

Meanwhile, Isa’s group STAYC recently released their new single ‘S’ last month, and with their evolved concept and the catchy, funky new track ‘BEBE,’ they have been actively appearing on music shows, as well as various variety programs and content. On the 12th and 13th, they will hold their 2025 STAYC TOUR ‘STAY TUNED’ Seoul concert, where they will meet their fans.

STAYC has successfully wrapped up their long-awaited comeback promotions after five months.

On April 6, STAYC (Sumin, Sieun, ISA,, Seeun, Yoon, and J) concluded their promotional run for their fifth single album ‘S’ with a final performance on SBS’s Inkigayo.

Over the past three weeks, the group has showcased dynamic performances of the title track ‘BEBE’ across various music programs. With bold styling that highlighted each member’s unique charm, charismatic stage presence, flawless live vocals, and confident energy, STAYC consistently delivered standout performances and proved their distinctive presence in the industry.

Notably, renowned choreographer Kinki contributed to the performance’s choreography, creating powerful yet stylish moves that amplified STAYC’s signature vibe. Their synchronized routines featured memorable point dances—like the “burnout dance,” where they clutch their heads, and the “radar dance,” mimicking a radar beam sent to the audience—along with sharp formations and dynamic transitions that left a lasting impression.

Earlier in their comeback, STAYC claimed first place on SBS M’s The Show, signaling a successful return. The music video for “BEBE” surpassed 10 million views, while the “One the Killpo” performance clip broke the 1 million view mark, proving the group’s overwhelming visual appeal and performance power, and highlighting the enthusiastic response from fans around the world.

‘S’ marks STAYC’s first release in five months, following their digital single ‘…l (Dot Dot Dot)’ released last October. This new album represents the group’s evolving artistic direction. The title track “BEBE” captures this transformation, breaking free from stereotypes and preconceptions and showcasing a more authentic and emotionally resonant side of STAYC.

Coming up, STAYC will open their 2025 STAYC TOUR ‘STAY TUNED’ with two shows in Seoul, held on April 12 and 13 at Olympic Hall, where they’ll meet fans in a special way to kick off their global journey.

Meanwhile, STAYC plans to stay connected with fans through a variety of new content in the coming months.

The group STAYC has marked a successful comeback by winning 1st place on ‘The Show.’

STAYC (Sumin, Sieun, Isa, Seeun, Yoon, and J) appeared on the September 25th broadcast of SBS M’s ‘The Show,’ performing ‘PIPE DOWN’ from their 5th single album S and the title track ‘BEBE.’

STAYC broke away from their signature TEENFRESH concept and showcased a new kind of refreshing charm like never before. They first proved their upgraded skills with a performance of ‘PIPE DOWN,’ captivating the audience with their flawless stage presence.

On stage with the title track ‘BEBE,’ STAYC showcased yet another side of their charm. Their stylish and trendy outfits, which highlighted a funky vibe, maximized each member’s individuality. In particular, their bold transformation was matched by a more refined and confident performance, capturing everyone’s attention.

STAYC added excitement to their performance with standout choreography, including the dramatic ‘Burnout Dance,’ where they clutch their heads, and the striking ‘Radar Dance,’ which mimics scanning the audience. Their well-structured routine, highlighted by hip moves, created a stage that was uniquely STAYC.

STAYC took home 1st place on ‘The Show’ with ‘BEBE’ that day. They expressed their gratitude, saying, “Thank you so much for this award. We’re so grateful to our SWITH (official fandom), we love you.”  They added, “Let’s give our best for this promotion” and “We’ll continue to grow, so please keep supporting us.”—delivering heartfelt messages full of love for their fans.

STAYC’s 5th single album S reflects the group’s new artistic direction, showcasing a more mature musical identity and an evolved concept that has received an enthusiastic response. The title track ‘BEBE’ expresses the desire to break free from the version of oneself that conforms to others’ expectations and instead reveal the ‘true self’ hidden within.

Meanwhile, STAYC is actively promoting through various music shows and will kick off their 2025 STAYC Tour ‘STAY TUNED’ with a Seoul performance at the Olympic Hall in Olympic Park on April 12th and 13th.

STAYC is set to embark on a new chapter with the announcement of their second world tour.

On the 24th, STAYC (Sumin, Sieun, Isa, Seeun, Yoon, and J) unveiled the schedule for their upcoming 2025 STAYC TOUR ‘STAY TUNED’ through their official social media channels.

The tour will kick off in Seoul on April 12 with a concert that has already sold out at record speed. From June to August, STAYC will take their tour to 12 cities, including Osaka, Tokyo, Jakarta, Sydney, Melbourne, Brisbane, Auckland, Bangkok, Hong Kong, Singapore, and Taipei, continuing their global momentum.

Last January, STAYC successfully completed their first-ever world tour, ‘TEENFRESH’, covering 15 cities. Since then, the group has shown continuous musical growth with the release of their first full-length album ‘Metamorphic’, the single ‘…l (Dot Dot Dot)’, and their latest single ‘S’, which dropped on the 18th. Now, they are fully prepared to reunite with their global fans.

Returning to the international stage after approximately a year and three months, STAYC plans to showcase their unique musical journey, which has become a genre of its own, through this world tour.

Known for their “all-center, all-rounder” appeal, STAYC is determined to go beyond their signature ‘Teen Fresh’ concept, delivering performances packed with even more refreshing energy, an upgraded group identity, and flawless live stages.

Meanwhile, STAYC is actively promoting their latest funky and addictive track ‘BEBE’, appearing on various music shows, variety programs, and digital content. Details regarding the 2025 STAYC TOUR ‘STAY TUNED’, set to begin in Seoul on April 12 and 13, can be found on their official social media channels.

STAYC has successfully completed the first week of promotions for their comeback, drawing global attention.

STAYC (Sumin, Sieun, ISA, Seeun, Yoon, and J) kicked off their stage performances for the title track “BEBE” from their 5th single album S on Mnet’s M Countdown on the 20th, followed by Music Bank on KBS2 on the 21st, and Inkigayo on SBS on the 23rd.

The group captivated audiences with a stage atmosphere that perfectly complemented the funky, danceable rhythm of the track. Their unique and charismatic vocals, energetic presence, and bold platinum blonde hairstyles showcased a more mature side of STAYC, delivering a flawless performance.

Notably, STAYC added excitement to their performances with eye-catching choreography, including the “Burnout Dance,” “Radar Dance,” and “Stage Dance,” all enhanced by expressive facial acting. Their seamless teamwork and synergy created an unforgettable impact with every stage.

In addition to “BEBE,” STAYC also performed the B-side track “PIPE DOWN,” delivering a high-quality stage. The song, featuring dynamic yet refined vocals and witty lyrics, provided a fresh contrast to the title track, offering fans a new layer of enjoyment.

Beyond music show performances, STAYC engaged global fans through various content releases, including Killing Voice, Wonder KILLPO, and the “BEBE” dance practice video. They also shared dance challenge videos with SEVENTEEN’s Hoshi, choreographer Kinki, Lee Chaeyeon, and IVE’s Rei, showcasing their chemistry with fellow artists.

S represents a new artistic direction for STAYC, highlighting their evolving musical identity and concept. The title track “BEBE” conveys the desire to break free from societal expectations and embrace one’s true self.

STAYC will continue their promotional activities on music shows and is set to meet fans up close at their 2025 tour STAY TUNED, kicking off with concerts at the Olympic Hall in Seoul on April 12 and 13.

STAYC’s Yoon has perfectly transformed into a Gen Z office worker through her latest pictorial.

On the 25th, STAYC’s Yoon (along with group members Sumin, Sieun, Isa, Seeun, and J) unveiled her photoshoot and interview with Cosmopolitan magazine.

Currently starring as a Gen Z intern in the Coupang Play series Workplace, Yoon showcased a fresh and unique take on office fashion, effortlessly pulling off casual yet distinctive outfits. Despite her packed schedule, she maintained a professional attitude throughout the shoot, impressing the entire staff on set.

From an eye-catching denim set-up to geek-chic sunglasses, Yoon exuded confidence with a variety of stylish fashion pieces. She also elevated the quality of the pictorial with her expressive poses and striking facial expressions.

In the accompanying interview, Yoon shared her thoughts on STAYC’s latest release:
“The performances for our title track BEBE and the B-side PIPE DOWN introduced a new genre for us, so the preparation process itself was really fun. I think this album marks a turning point for STAYC as we explore a new direction.”

She also opened up about her experience filming Workplace:
“When I first read the synopsis and character description, I immediately felt like it was me. I thought I could do well in the role. I was super nervous during the audition, but after showing what I had prepared, the team responded positively.”

Meanwhile, STAYC is actively promoting their fifth single album S, with the title track BEBE. More of Yoon’s pictorial and full interview can be found on Cosmopolitan’s official website and social media channels.

STAYC (Sumin, Sieun, ISA, Seeun, Yoon, and J) has made a dramatic comeback with a striking new look and concept.

On the March 20 broadcast of Mnet’s M Countdown, STAYC took the stage to unveil the first-ever music show performance of BEBE, the title track from their fifth single album, S.

Before their performance, the group sat down for an interview with the MCs, where they addressed their nickname, “SpoiC,” given by fans. “It’s a nickname our fans came up with because we always get so excited while preparing for a comeback that we end up dropping spoilers,” they explained. However, they promised that, for this interview, they’d be sharing fun TMI instead of spoilers.

J showcased her deep, captivating voice while revealing that her intro part in BEBE was a favorite among the members. Meanwhile, Sieun and Seeun teamed up with MC Sung Hanbin to give a sneak peek of the BEBE challenge, building excitement for their performance.

Dressed in chic and powerful black outfits, STAYC took the stage with a more mature musical identity and a fresh team dynamic. Stepping beyond their signature Teen Fresh concept, the group fully embraced their bold new visuals and intense stage presence, delivering a performance brimming with confidence.

The BEBE stage was a feast for the senses, featuring an addictive melody and an array of eye-catching performances. Signature choreography moves like the Burnout Dance, where the members dramatically grab their heads, and the Radar Dance, which mimics sending out waves to the audience, added to the song’s irresistible appeal. Their expressive facial acting further amplified the immersion, making for a high-quality, captivating stage.

S marks STAYC’s first comeback in about five months since their digital single …l (Dot Dot Dot), released in October last year. This album encapsulates the group’s evolving direction, signaling a new era for STAYC with a deeper and more refined musical color.

The title track BEBE is the perfect representation of this transformation. The song conveys a desire to break free from the version of oneself that conforms to others’ expectations and instead reveal the true self hidden within. By shedding preconceived notions and stereotypes, STAYC presents their most authentic selves, adding an irresistible allure to their sound and image.

Meanwhile, STAYC will continue promoting their fifth single S through various music shows. They are also set to kick off their 2025 STAYC Tour: STAY TUNED with a Seoul concert on April 12-13 at the Olympic Hall in Olympic Park, where they will reunite with fans.

STAYC is capturing attention with their impactful performance.

On the 19th, STAYC (Sumin, Sieun, ISA, Seeun, Yoon, and J) released the ‘1theKILLPO’ video for the title track BEBE from their fifth single album S, which dropped on the 18th. The video was shared through 1theK, Kakao Entertainment’s leading global K-pop media platform.

‘1theKILLPO’ is a high-quality performance content series where global fans vote for the song’s key point segment. That chosen moment is then enhanced with dynamic changes in styling, camera techniques, lighting, set design, and stage effects. During these highlight sections, artists not only switch outfits but also showcase creative visuals and stage effects that set this content apart from other performances, making it a fan-favorite. In this latest release, STAYC fully embraced the ‘1theKILLPO’ production style, delivering a bold transformation through a high-quality performance.

The video kicks off with STAYC in bold black leather styling, immediately setting an intense mood. The members captivate with their striking visuals, solid performance skills, and stunning production elements that add an unexpected charm. Each moment bursts with unique energy, drawing fans in with an exhilarating visual experience.

Throughout the performance, STAYC showcases unwavering stage presence and photogenic expressions, effortlessly stealing the spotlight. Their ability to fully enjoy the performance while harmonizing with the energetic music creates an electrifying synergy that has been met with enthusiastic reactions.

In particular, the choreography features standout point moves, such as the ‘Burnout Dance,’ where the members express exhaustion and frustration through their gaze and a dramatic head-grabbing motion. The ‘Radar Dance,’ led by J, mimics scanning the audience with an intense gesture, while the ‘Stage Dance’ incorporates dynamic formations and poses reminiscent of a theatrical performance. These signature moves elevate the stage, making for a visually thrilling experience.

BEBE perfectly encapsulates STAYC’s artistic evolution. The song conveys a desire to break free from the version of ‘me’ shaped by others’ expectations and instead embrace and reveal one’s true self. Through this track, STAYC sheds societal preconceptions and presents their most authentic, captivating side.

With their limitless growth and ability to consistently win over fans, STAYC will continue engaging with audiences through music show performances and various content activities.