STAYC was named the most influential girl group.

On the 3rd, their agency High-Up Entertainment said, “STAYC was selected as the most influential girl group idol (The Rising Star) of 2022 in the ‘2022 Brand Customer Loyalty Awards’ hosted by the Korea Consumer Forum this year.”

The ‘Brand Customer Loyalty Award’ is an indicator that evaluates consumers’ emotional and attitude royalties and conversion intentions for brands using the ‘Brand Customer Loyalty Index’ jointly developed by Brand Keys and the Korea Customers Council. The event attracts high public attention as it is Korea’s largest brand awards which announcing the number one brand in each categories that has the most influence on Korean pop culture.

STAYC was selected as Female Rookie Idol at ‘the 2021 Brand Customer Loyalty Awards’, and was also selected as The Rising Star at ‘the 2022 Brand Customer Loyalty Awards’, showing their presence as a global trend that K-pop fans all around the world pay attention to them.

STAYC has become ‘the 4th generation representative leader of K-POP’ with hit series from their debut track ‘SOBAD’, last year of ‘ASAP’, ‘STEREOTYPE’, and also ‘RUN2U’ released in this February. STAYC’s ‘RUN2U’ has continued to rise, breaking their own record by winning seven trophies in the music show and achieving TOP 10 in Melon’s real-time, daily, and weekly charts.

Following last year, STAYC, who has been selected again at the ‘Brand Customer Loyalty Awards’ and shows amazing potential, is expected to continue to show as the most influential idol in various activities and contents.

STAYC will continue their global trending movements by confirming their appearance at the ‘KCON 2022 Premier’ in Chicago, the U.S., following the ‘KCON 2022 Premier’ to be held in Korea this month.